David Yarrow
Digital experience production & marketing
Privileged to be invited to partner with the worlds greatest living photographer to build a new digital experience is both daunting and exciting. We took a human centred design approach to understand the user types we started to shape a comprehensive design strategy built around three core tenets including; a constant central focal point that is often such a feature of David's work. Fluidity in motion - David deals with the adventurous and wild, his work often feels like a moment trapped in time but time is fluid and this needed to be represented within the feel of the site. Gallery UX - we wanted to reflect the viewing experience of a gallery through a digital interface.
Credits
Jacob Beckett, Executive Creative Director
Navid Naghdi, Marketing
Marta Parreño, UX/ UI
Elena Hamming, Product Designer
Privileged to be invited to partner with the worlds greatest living photographer to build a new digital experience is both daunting and exciting. We took a human centred design approach to understand the user types we started to shape a comprehensive design strategy built around three core tenets including; a constant central focal point that is often such a feature of David's work. Fluidity in motion - David deals with the adventurous and wild, his work often feels like a moment trapped in time but time is fluid and this needed to be represented within the feel of the site. Gallery UX - we wanted to reflect the viewing experience of a gallery through a digital interface.
How many people have dressed Erling Haaland up as a viking and then helped him walk across rocks into the water of a fjord? The answer is: just David Yarrow. Good luck trying to be the second person to do that!
The Process
A digital presence fit for the worlds greatest living photographer
Collaborating closely with David and his team, we developed a comprehensive digital marketing strategy that utilised organic and paid social media across platforms like Meta (Facebook and Instagram), TikTok, and LinkedIn. This strategy included meticulous content planning to showcase David's work and engage his audience effectively.
I’m always trying to get better. I think I’m a better photographer now than I was five years ago because I’m always learning and I’m always looking for that special image.
David Yarrow
