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Lemon Street Market
An identity that's intrinsically connected to the city
The Process
We wanted to develop a solution that was intrinsically connected to the fabric of the city. By using historical wayfinding from the late 1800's we were able to develop a unique brand typemark
"We want brands to tell stories, to surface the history, the lore, and the personality that can shape a concept to connect with the people that use it the most. Emotional connections are built on more than just pretty visuals, and the need to create something that resonates with your audience has never been more important."
Sam Thomas, Creative Director
