Maeving
Riding into a digital future
We love teaming up with brands that push the boundaries of what’s possible, and Maeving is no exception. As the electric motorbike revolution continues to gain momentum, Maeving needed a digital platform that could match their innovative spirit. We were tasked with creating a buying flow that would do more than just sell, it had to offer a seamless, personalised experience that truly reflects the thrill of the product.
Credits
Executive Creative Director - Jacob Beckett
Development - Ivan Kolev
Development - Tea Teearu
Design - Elena Hemming
Design - Marta Parreno
We love teaming up with brands that push the boundaries of what’s possible, and Maeving is no exception. As the electric motorbike revolution continues to gain momentum, Maeving needed a digital platform that could match their innovative spirit. We were tasked with creating a buying flow that would do more than just sell, it had to offer a seamless, personalised experience that truly reflects the thrill of the product.
To enhance the customisation experience, we developed a refined UI component set that ensures consistency and clarity throughout the buying journey. Every detail was considered, from intuitive navigation elements to responsive design, making the entire process feel seamless. We leveraged micro-interactions to bring the customisation process to life, adding subtle animations and feedback that make selecting options feel dynamic and engaging. These thoughtful touches elevate the user experience, turning customisation into an immersive, exciting and enjoyable part of the journey.
The Process
Enhancing the customisation experience
The product flow integrates seamlessly with key features like test ride bookings, finance options, and bike configurations, offering a fluid and frictionless journey from start to finish. It’s not just about the purchase, it's about empowering the rider to personalise their experience, making every step of the journey feel as effortless as a Maeving ride.
