Senso Systems
The way music moves you
Elevating a high-end Hi-Fi specialist's brand by harnessing the power of music through frequencies, illustrated with a Chladni plate. These patterns capture music's emotional impact in a unique way, providing a dynamic brand solution.
Awards
COMMENDED
World Brand Design Society Awards
Credits
Sam Thomas, Creative Director
Georgia Bray, Graphic Designer
Videography, Ste Kennedy
Elevating a high-end Hi-Fi specialist's brand by harnessing the power of music through frequencies, illustrated with a Chladni plate. These patterns capture music's emotional impact in a unique way, providing a dynamic brand solution.
Augmented by a minimalist type mark featuring an integrated wave monogram, the brand identity is highly adaptable and deeply connects with the product on an emotional level.
The Process
Visualising the emotional response to music
Through exploration we wanted to explore creative ways to bring the brand to life using sound as the starting point for the development.
"By leveraging the power of cymatics we were able to visualise sound by embedding strong design theory to bridge the gap between the emotional and physical responses to music. The final brand fully embraces our commitment to pushing boundaries in pursuit of exceptional results."
Sam Thomas, Creative Director
