The Racing Manager
The leading racehorse ownership platform
The Racing Manager is a forward-thinking platform bringing modern tech to a traditional industry. Horse racing is the second most attended sport in the UK, but it’s been missing one key ingredient—supporter groups. That’s where The Racing Manager steps in, bridging that gap with a slick digital ecosystem that’s shaking things up.
Awards
Indigo Gold - Branding
Indigo Silver - UX/UI, Digital Tools and Utilities
Muse Creative Awards - Gold, Sports Websites
Credits
Jacob Beckett, Executive Creative Director
Robert Lloyd, Art Director
Charlotte Weyer, Product Design
Oleksandr Demianeno, Tech Lead
Dmytro Skipochka, Mobile Tech Lead
Alastair Doman, Project Management
Olha Horak, QA
The Racing Manager is a forward-thinking platform bringing modern tech to a traditional industry. Horse racing is the second most attended sport in the UK, but it’s been missing one key ingredient—supporter groups. That’s where The Racing Manager steps in, bridging that gap with a slick digital ecosystem that’s shaking things up.
We helped bring their vision to life, creating a platform that taps into new engagement channels previously unavailable in the industry. By connecting horse owners and enthusiasts in ways that hadn't been possible before, The Racing Manager is changing the game. The Racing Manager is now the world leading racehorse ownership platform. Having forged a long-term partnership we've worked as one team to expand from the UK into Ireland, France and now the USA.
The Result
The go-to platform for the racing community
Proof of concept delivered and then some. Engagement has surged, with horse owners flocking to the platform and finding a home where they can connect, share, and thrive. The Racing Manager isn’t just a digital platform; it’s become the leading global hub for horse owners, setting a new standard in the sport. It’s tech innovation meeting passion, and it’s making waves.
TRM has transformed how I communicate with my owners, many of whom are spread across Europe, Australia and the Middle East. I use TRM for all horses in my yard, and looking back, I should have started using it earlier in my training career.
James Ferguson Racing
