Built for Performance
Elandr Sport needed a digital presence that embodied the speed, scale, and purpose of their mission.
We designed and developed a fast, functional Shopify site that matches Elandr’s ambition, delivering a confident platform that feels as dynamic as their game-changing netball product
Project Details
Engagement
UX / UI / DEV
Tech Stack
Shopify, Liquid, CSS, Figma
Category
Sport, Retail, ECommerce
Credits
Sam Thomas, Georgia Bray, Tea Teearu
Taking Netball to the next level
Central to the site is the launch of the InfinitMax netball shoe—engineered with semi-rigid ankle splints, webbed lacing, and a wide-toe casing to help netballers play longer with reduced injury risk.
We built product pages that break down these technical benefits clearly and visually. Users can explore the shoe’s protective features, material science, and performance promise—all within a clean, believable interface. The experience blends educational detail with accessible storytelling for both elite athletes and everyday players.
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Clean, Confident, Conversion-Ready
Strong grids, bold imagery, thoughtful layout, and precise typography drive the site’s premium visual aesthetic.
The UX is modular and future-proofed—Elandr now has a scalable Shopify site that delivers clarity, inspires trust, and is ready to evolve alongside their mission to keep netballers playing longer
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WHAT CLIENTS SAY
Multivitamin are truly different to every other agency I've worked with. They seek to innovate and challenge beyond the initial brief. I've found this has always helped to push the boundaries of what the end product can achieve. Their work ethos and quality of work is very high and they've always delivered beyond my expectations.
James Mackonochie
Head of Product, Acin
Multivitamin helped me to get started, accepting the limits of my budget and taking on the challenge of delivering in a relatively short period of time. I’m pleased with the results and look forward to continuing our collaboration.
Gianmarco Pedrini
Founder, Lacing Lab
Multivitamin understood our brief and worked hard to make sure we got a brilliant result. They communicated efficiently and in an approachable way, so we could ask questions and really understand what was possible. They shared their ideas and expertise and gave us support and direction where we needed it.
Anna List Brain
Peacock Events
We've found working with Multivitamin over the last few months to be excellent and we hope to be working with them for many years to come.
Robert Ettinger
CEO, Ettinger
Delighted with our beautiful website. Multivitamin understood the brief, and designed a solution, with great functionality, that fits with the style and theme of our brand seamlessly.
Aaron Thomas
Managing Director, Hive19
We've worked with Multivitamin for a number of years and it's been an incredible experience. Top notch strategy, design, development and communication. 100% recommended.
Frederic Kalinke
Marketing Director, SilverRail
We've never seen so much achieved in so little time, on budget.
Investor
SkyBound Innovations
Multivitamin have been a pleasure to work with. You only have to look at their website to understand that they have an eye for design. What you don't see is the detail and time spent on getting everything just right. I’d highly recommend them to anyone, and I'm sure we'll be working together again in the future.
Eloise Gueye
Director, Elandr
It was great working with the team at Multivitamin. They took on the timeline challenge and collaborated with us on the design of the site. We managed to turn around a great product for the Quadrant drop and a platform we can continue to build upon in the future.
Evan Downey
Quadrant
Multivitamin were patient and understanding and created not only an aesthetic website, but brilliant user tools which we believe are going to make a concrete contribution to increase the protection of nature and better management of protected areas.
Katy Roxburgh
Campaign for Nature
Multivitamin have been a pleasure to work with. A constant companion and extension of our team over the past 6 years. Their constant drive for innovation has been unwavering and we wouldn't have had the success we've had without them.
Andy Ash
Founder, The Racing Manager
