Introduction
At Multivitamin Studio (a trading name of Nimativ Limited), we are committed to protecting and respecting your privacy. This Privacy Notice explains how we collect, use, and safeguard your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Data Controller Information
Nimativ Limited (trading as Multivitamin Studio).
Company Number: 14898210
VAT Number: 443 3594 88
Email: hi@multivitamin.studio
Information We Collect
We collect and process the following categories of personal information:
Personal Information
- Name and job title
- Contact information (including email address)
- Demographic information (postcode, preferences, interests)
- Survey responses and feedback
- Information about how you use our website and services
Technical Data
- Internet Protocol (IP) address
- Browser type and version
- Time zone setting and location
- Operating system and platform
- Device information
Legal Basis for Processing
We process your personal data on the following legal bases:
- Consent: For marketing communications and non-essential cookies
- Contractual Necessity: To provide our services to you
- Legitimate Interests: For business improvement and analytics
- Legal Obligation: To comply with UK law
How We Use Your Information
We use your information for:
- Providing and improving our services
- Internal record keeping
- Marketing communications (with your consent)
- Market research and analysis
- Website customisation
- Legal compliance
Cookie Policy
What Are Cookies?
Cookies are small text files placed on your device when you visit our website. They help us provide you with a better website experience and allow us to improve our site.
Types of Cookies We Use
- Strictly Necessary Cookies
- Cookie consent preferences
- Session management
- These cookies cannot be disabled as they are essential for the website to function
- Performance Cookies
- Google Analytics
- Purpose: To analyze website usage
- Duration: Up to 2 years
- Legal basis: Legitimate interests
- Functionality Cookies
- Website customisation preferences
- Duration: 30 days
- Legal basis: Consent
- Targeting/Advertising Cookies
- Used for behavioural advertising
- Duration: Up to 1 year
- Legal basis: Consent
Cookie Control
- You can manage your cookie preferences through our cookie consent banner
- Your browser settings can be used to block or delete cookies
- To opt out of Google Analytics, visit: https://tools.google.com/dlpage/gaoptout
Data Sharing and International Transfers
We share your personal data with:
- Service providers (e.g., Klaviyo for email marketing)
- Analytics providers (e.g., Google Analytics)
- Law enforcement when legally required
When we transfer data outside the UK, we ensure appropriate safeguards are in place through:
- Standard Contractual Clauses
- Adequacy decisions
- Other legal transfer mechanisms as required by UK GDPR
Data Retention
We retain your personal data for:
- Marketing purposes: Until you unsubscribe
- Analytics data: 26 months
- Account information: Duration of your account plus 6 years for legal requirements
- Cookie data: As specified in our cookie policy section
Your Rights Under UK GDPR
You have the right to:
- Access your personal data
- Rectify inaccurate data
- Erase your data (“right to be forgotten”)
- Restrict processing
- Data portability
- Object to processing
- Withdraw consent
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise these rights, contact us at hi@multivitamin.studio. We will respond within one month.
Data Security
We implement appropriate technical and organizational measures to protect your personal data, including:
- Encryption
- Access controls
- Regular security assessments
- Staff training
Changes to This Notice
We may update this Privacy Notice periodically. The latest version will always be available on our website. Material changes will be communicated directly to affected individuals where possible.
Contact Information
For privacy-related queries or to exercise your rights:
- Email: hi@multivitamin.studio
- Post: 47 Gillingham Street, London, SW1V 1HS
You have the right to complain to the Information Commissioner’s Office (ICO):
- Website: https://ico.org.uk
- Telephone: 0303 123 1113
Additional Information
Marketing Communications
We will only send you marketing communications with your explicit consent. You can withdraw this consent at any time by:
- Clicking the unsubscribe link in our emails
- Emailing hi@multivitamin.studio
- Updating your preferences in your account settings
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to read their privacy notices.