*Building a Digital Home for Motorsport Lifestyle

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Escapade

UX / UI

Accelerating Online Presence

We built a Shopify platform that puts Escapade’s unique offer centre stage — from luxury trackside residences to the motorsport club, specialist events, and art inspired by racing. The site delivers a premium yet accessible experience, giving Escapade the visibility it needed to connect with audiences worldwide.

Project Details

Engagement

UX / UI

Tech Stack

Shopify, Figma

Category

Tourism, Retail

Credits

Sam Thomas, Georgia Bray, Ivan Kolev

Unifying a Diverse Offer

Escapade’s challenge was presenting multiple propositions under one roof without losing clarity. Our solution brought everything together in a structured, intuitive way, allowing users to explore at their own pace. Whether browsing residences, booking events, or discovering artwork, the journey feels seamless and engaging.

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A Platform Built to Evolve

The website has become more than a showcase, it’s a foundation for growth. With scalable design and flexible content tools, Escapade can continually add new events, club features, and products. The platform evolves alongside the brand, ensuring its digital presence matches the ambition of its physical one.

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WHAT CLIENTS SAY

Multivitamin were patient and understanding and created not only an aesthetic website, but brilliant user tools which we believe are going to make a concrete contribution to increase the protection of nature and better management of protected areas.

Katy Roxburgh

Campaign for Nature

Multivitamin understood our brief and worked hard to make sure we got a brilliant result. They communicated efficiently and in an approachable way, so we could ask questions and really understand what was possible. They shared their ideas and expertise and gave us support and direction where we needed it.

Anna List Brain

Peacock Events

Multivitamin helped me to get started, accepting the limits of my budget and taking on the challenge of delivering in a relatively short period of time. I’m pleased with the results and look forward to continuing our collaboration.

Gianmarco Pedrini

Founder, Lacing Lab

Multivitamin have been a pleasure to work with. You only have to look at their website to understand that they have an eye for design. What you don't see is the detail and time spent on getting everything just right. I’d highly recommend them to anyone, and I'm sure we'll be working together again in the future.

Eloise Gueye

Director, Elandr

We've found working with Multivitamin over the last few months to be excellent and we hope to be working with them for many years to come.

Robert Ettinger

CEO, Ettinger

Multivitamin have been a pleasure to work with. A constant companion and extension of our team over the past 6 years. Their constant drive for innovation has been unwavering and we wouldn't have had the success we've had without them.

Andy Ash

Founder, The Racing Manager

It was great working with the team at Multivitamin. They took on the timeline challenge and collaborated with us on the design of the site. We managed to turn around a great product for the Quadrant drop and a platform we can continue to build upon in the future.

Evan Downey

Quadrant

Multivitamin are truly different to every other agency I've worked with. They seek to innovate and challenge beyond the initial brief. I've found this has always helped to push the boundaries of what the end product can achieve. Their work ethos and quality of work is very high and they've always delivered beyond my expectations.

James Mackonochie

Head of Product, Acin

Delighted with our beautiful website. Multivitamin understood the brief, and designed a solution, with great functionality, that fits with the style and theme of our brand seamlessly.

Aaron Thomas

Managing Director, Hive19

We've worked with Multivitamin for a number of years and it's been an incredible experience. Top notch strategy, design, development and communication. 100% recommended.

Frederic Kalinke

Marketing Director, SilverRail