Football meets the future with Toca Social
The brief: Streamline a football booking experience for Toca Social and make it as exciting as scoring the winner.
The transformation:
- Before: 8 steps of pure frustration
- After: 3 clicks to kickoff
In the first month alone after optimising the Toca Social football booking experience, we saw:
- 13% increase in conversion through improved user experience
- 6% increase in Average Order Value
- 6.5% increase in traffic on mobile
Here's how we changed the game:
The challenge with Toca Social's football booking experience
Toca Social reinvented football entertainment. But their booking system? It was playing in the wrong league. The complex reservation process was creating unnecessary friction for users excited to experience their innovative football concept.
The original booking journey required visitors to navigate through multiple screens, enter excessive information, and deal with a cumbersome interface that particularly struggled on mobile devices. This created a significant disconnect between the exciting football entertainment Toca Social offered and the frustrating experience of actually booking it.
Our solution for the Toca Social booking system
We refined their football booking experience so that it:
- Sorts group bookings faster than a team captain
- Handles food and drink selections without the need to queue
- Shows real-time availability without the faff
- Makes payment as smooth as a Cruyff turn
By focusing on the essential elements visitors needed to book their Toca Social experience, we eliminated unnecessary steps and streamlined the entire process. The redesigned journey created a seamless path from interest to confirmation, significantly reducing abandonment rates.
The tech magic behind the football booking experience
Our technical approach to transforming the Toca Social booking system included:
- Custom booking logic using SevenRooms that thinks like Mourinho
- Real-time availability that actually works under heavy traffic
- Mobile-first design that flows naturally on smartphones and tablets
The integration with SevenRooms provided a robust backend solution while allowing us to create a completely customised frontend experience. This combination delivered the performance and reliability needed for a high-volume football entertainment booking system while maintaining the flexibility to adapt to Toca Social's unique requirements.
Measurable results from the booking transformation
The improvements to Toca Social's football booking experience delivered clear, measurable results beyond just user satisfaction:
- The simplified 3-click process reduced abandonment rates significantly
- Mobile bookings increased as the new responsive design made smartphone reservations effortless
- Higher average order values came from the intuitive add-on process for food and beverages
These metrics demonstrate that investing in a quality booking experience directly impacts business performance. For Toca Social, the enhanced digital journey now properly reflects the innovation and excitement of their football entertainment concept.