Beyond high scores: Optimising the Social Gaming booking experience
When a leading social gaming venue came to us needing to refine their booking journey, we didn't just optimise it - we transformed the experience.
The real-world impact:
- 18.7% increase in Average Order Value
- Pre-event add-ons more than doubled
- Booking conversions increased by 28.6%
First things first - we don't just sit behind screens designing booking flows. For every client, our team gets stuck in properly. We book sessions ourselves, we turn up with our mates, we play the games, order the food, and live the complete experience. Because you can't design what you don't understand.
Let's break down how we reshape the social gaming booking journey:
The Group Dynamic
Social gaming isn't just regular gaming with friends - it's a different beast entirely. Groups book differently, spend differently, and experience completely differently. Our platforms understand these nuances, because we've lived and breathed them ourselves.
Clever Little Changes
Sometimes the biggest wins come from the smallest tweaks. Smart group booking that actually works - no more awkward size limitations or booking faff. Proper mobile-first design that doesn't make thumbs cry. Add-ons that feel natural, not forced. And pricing that makes sense for everyone.
Mobile Matters
Here's a fact: over 85% of social gaming bookings start on mobile, usually in a group chat. Our platforms are built for this reality - quick, shareable, and perfect for planning with mates.
To summarise:
- Simple group bookings that make sense
- Upgrades and add-ons that actually add value before you arrive
- Return visits that show real loyalty
- Satisfaction scores that tell the true story
