How adventure brands can harness digital innovation to elevate customer experiences (The Multivitamin way)
When thinking of brands in the travel or adventure sectors, it’s easy to picture breathtaking mountain treks, serene rail journeys through remote landscapes, or even the thrill of taking on rugged wilderness trails. But before customers set foot in these real-world adventures, their journey starts online — with a touchpoint that includes a website, app, or booking system, but if those digital experiences don’t live up to the excitement you’re offering, they may not even make it to the adventure...
Multivitamin believes that creating a compelling digital experience goes beyond flashy design or cool tech. It’s about deeply understanding the desires, pain points, and motivations of the adventurers you serve. And we don’t just guess what those needs are—we immerse ourselves in your world, experiencing those thrills ourselves. Whether that means scaling mountains, riding trains across picturesque landscapes, or hiking remote trails, we make sure we understand the true problems your customers face, so we can solve them from the inside out.
Experiencing the journey first-hand
We’re proud of our commitment to truly understanding a brand’s customer experience. It’s not enough to sit in a meeting room and guess what customers want. We get out there and experience it ourselves. If you run a trekking company, we’ll be putting on our hiking boots and hitting the trails. If you specialise in rail-tech, like our friends over at SilverRail, we've hopped on board and enjoyed the end-to-end experience.
This immersion isn’t just for show. By becoming the customer for a time, we’re able to identify challenges and opportunities that aren’t always obvious from the outside. What’s the experience like when a signal drops in the middle of nowhere? What kind of support do adventurers need when planning their trip online? These are insights you can only gain by being out there, and they allow us to design digital experiences that truly resonate.
Translating real-world adventure into digital innovation
After getting our boots muddy and taking the time to understand your product, we focus on translating that real-world excitement into a seamless, exciting digital experience.
Immersive digital platforms
Websites should be more than just an online brochure—they should feel like the start of the adventure. We craft experiences that immerse customers from the moment they land on the site, whether through dynamic videos, interactive maps, or engaging storytelling that allow them to feel the pulse of the journey before they even book. Imagine offering a 360-degree view of the trails your customers will hike, or an interactive trip planner that allows them to build a custom itinerary based on their preferences.
By creating a digital space that mirrors the excitement of the physical journey, it's possible to not only capture attention but also build trust. We’ve found that customers want to feel a connection to their journey long before they embark, and your digital experience is the very first step.
Seamless booking for adventurers on the move
Booking an adventure should be smooth, intuitive, and reliable—especially for customers planning a trip that involves far-flung or rugged destinations. A common pain point we’ve seen while on the road (or the trail) is that many booking systems aren’t designed with real-world adventurers in mind. Connectivity issues, slow load times, or complex interfaces can all derail the excitement and be incredibly frustrating for the user.
We focussed on building booking systems that not only look good but are functional even when in low-connectivity environments. We design for simplicity and speed, knowing that a customer should be able to book their journey with a few clicks whether they’re on the go, off the grid, or right at home planning their next great adventure.
Gamification: Keeping the excitement going
Adventure isn’t just a product—it’s a mindset. The adventurers your brand serves thrive on challenges, and we help to extend that spirit into the digital space. By introducing gamification, like rewarding users for completing certain journeys or by offering badges for booking multiple trips, you create a deeper connection with your audience.
Imagine a rewards system that encourages customers to try new trails, explore different regions, or share their experiences with friends. By keeping your audience engaged even after their trip is over, you’re encouraging repeat visits and building brand loyalty.
Personalisation: Tailoring experiences for every adventurer
Every journey is unique, and your digital platform should reflect that. Personalisation allows you to create tailored experiences for each customer, whether they’re a seasoned explorer or someone looking for their first taste of the wild. With the right digital tools, we can design systems that offer custom itineraries, make recommendations based on past behaviour, and even send personalised follow-up content to nurture relationships after the journey ends.
By leveraging customer data, we make sure your adventurers feel like the experience was designed just for them. These personal touches build loyalty and increase the likelihood that they’ll return for future trips.
Merging Adventure with Digital Expertise
In the worlds of travel, tourism, and the outdoors, the competition for attention can be fierce. Customers are looking for experiences that push boundaries and take them out of their comfort zones. Your digital presence should do the same.
