Smart tourism – the local economic impact: A Cornwall perspective
As Cornwall prepares for another record-breaking tourism season, we're examining how smart tourism Cornwall initiatives can help distribute economic benefits more evenly across our communities. This approach represents a significant shift in how digital technology can support sustainable tourism growth.
How Smart Tourism Technology Transforms Local Economies
Traditional tourism patterns often create 'hotspots' while leaving equally remarkable locations undiscovered. Through our work with Signpost, we're seeing how smart tourism technology can help spread visitor flow more evenly, creating sustainable growth opportunities for local businesses across the Cornwall region.
Key Research Supporting Smart Tourism Impact
- 71% of travellers use their smartphones to research local activities and attractions (TripAdvisor Global Tourism Survey 2023)
- Local businesses with strong digital presence saw 18% higher revenue compared to those without (Deloitte Digital Transformation in Tourism Report 2023)
- 58% of travellers are more likely to choose destinations that offer digital guides and resources (Expedia Group Travel Trends Report 2023)
The impact of smart tourism in Cornwall extends beyond direct tourism spending. When visitors are better informed about local options, they tend to stay longer and explore more widely. This creates a ripple effect, benefiting local suppliers, service providers, and cultural venues throughout Cornwall's diverse communities.
Cornwall Tourism: The Economic Perspective
According to VisitBritain's latest forecasts:
- 39.5 million visits expected to the UK in 2024
- £155.4 billion generated by UK tourism industry annually
- 20% of British tourists choose the South West as their top destination for summer trips
As we move into a new era of sustainable tourism, the role of smart tourism technology in supporting local economies becomes increasingly crucial. Through Signpost, we're not just creating another travel app – we're building a platform for community economic resilience that transforms how visitors experience Cornwall.
Experience Smart Tourism in Cornwall Today
Signpost is available now for free download on iOS and Android. We invite locals and visitors alike to discover Cornwall in a completely new way – where every journey becomes an adventure, and the best experiences are always at your fingertips.
Download Signpost today and begin exploring Cornwall like never before, while supporting local businesses and communities across the region.