#TikTokMadeMeBuyIt — The driving force of social reviews
The hashtag #TikTokMadeMeBuyIt currently has over 4.1 billion views. Users have been showcasing recent purchases within their passionate consumer communities providing reviews, ideas and inspiration.
42% of users say they’re on TikTok to discover new things and 67% say TikTok introduced them to products they had never even thought of before!
The fun, collaborative and easy atmosphere of TikTok reviews encourages users to join in on whichever trend or popular track is popular at the time with their own responses to products. Some trends like #AmazonLeggings worn by Lizzo took the app by storm and even food trends with #FetaPasta last summer seeing users make ‘one-pan’ dishes. Currently, #kbeauty is influencing thousands of UK consumers to try out clean and natural beauty products with millions of Korean beauty product reviews.
71% of purchases after TikTok reviews were unplanned.
Buzzfeed even released their very own list of ‘Tik Tok made me buy it’ products they love. The article links straight to stores, making buying TikTok-inspired products easier than ever and bringing them to the attention of an even wider audience. Brands must catch on to these micro-trends within the Gen Z communities to stay ahead.
Here are our tips on how to utilise TikTok micro-trends in your brand’s favour:
Product Demo
The Pink Stuff cleaning products have thousands of videos of users wiping away dirt, and mud from surfaces and giving tips on how to clean shoes or tough stains. Likewise, beauty products take the lead with millions of users demonstrating how they incorporate items into their beauty routines or even ‘swatch’ the item for a review.
Showcasing your product in use will not only encourage others to do the same but will educate your audience on how to use it and its benefits.
Work With Influencers
Gifting products has always been around, from the days of Instagram and the 00’s. However ensuring the right people, with the right audience share your product in use, in a demonstration is incredibly valuable. Most #TikTokMadeMeBuyIt influencers earn money through affiliate commissions, but the easiest way for your brand to be showcased is by sending the relevant influencers a product to review for their thousands of followers.
Give a Behind-The-Scenes Look
TikTok users loves user-generated content that gives a glimpse into how products are made. Offering a behind the scenes view into how the product is made, or lovingly packed is incredibly popular. Smaller online businesses have recently begun using the trend of ‘Pack an order with me’ where at random they select an order number from the comments to pack live. This encourages loyal repeat customers, social interaction and even ‘Open an order with me’ response videos.
Engage
Brands who take advantage of the #TikTokMadeMeBuyIt should make sure they are prepared to reply in the comments and engage with the influx of customer comments or questions. Brands with witty, funny and kind responses are being praised and seen to have increased engagement from their followers.
