What's driving the adventure market?
Adventure Travel Trends 2025 🌍
Our research across brands reveals:
- 46% rise in weekend getaways for 'micro-adventures'
- Group bookings up 25% post-pandemic
- Local exploration and experiences continue to trend upward
Breaking down the trends reshaping adventure travel:
The Rise of Micro-Adventures 🎯
- Weekend warriors driving demand
- Urban adventure experiences booming
- Blend of digital and physical experiences
- Accessibility driving growth
Group Experience Evolution
Modern adventurers want:
- Easy group coordination
- Split payment options
- Shared planning tools
- Group discounts
Market Shifts
Key changes we're seeing:
- Local adventure tourism growing
- Digital-first discovery
- Community-driven experiences
- Sustainable adventure focus
Industry Impact
This means:
- New booking patterns
- Changed marketing needs
- Different platform requirements
- Fresh opportunities
Sources: ABTA. AirBnb 2024 Travel Trends Report.
