Why Design and UX matter for your brand?
User experience is essential to your brand because it aims to fulfil your user’s needs. The goal is to provide positive experiences that keep your online users loyal and happy through the various touch-points the visit with your brand.
User experience design (UX) is a popular keyword right now, but what does it actually mean? User experience is how a person feels when interacting with a brand’s website on desktop or mobile and any form of software interaction.
So how do you define a great experience?
By getting close to your potential users, knowing what they use your product or brand for, what they do and getting into their mindset you can predict and assume some of their decisions. Brands can learn a lot from their customers so it is vital to pay attention to their needs and questions.
It is considerably harder to acquire a new customer as it can cost five times more than retaining an existing customer. Simply listening to your users and increasing customer retention by 5% can increase your company profits by 25–95%.
Simple steps to improve user experience
User Personas
The first step in the process is getting to know your audience and users. To begin you need to create a user persona, which is a representation of a particular audience for the product you are selling. This enables you to develop experiences that relate to the voice and emotions of your users in your User Personas. By creating an example of the type of person that might be using your product then you can cater to them and their needs better.
Wireframes
Visuals are just as essential as structure. Wireframes are visual guides that represent the skeletal framework of a page and give a preview of your product’s look and feel. With wireframes, you can work through usability and avoid any touch-point issues during development.
Usability testing
Usability testing is a way of testing how easy it is to use a product or site. By testing it with real users you can identify friction they might face when interacting with it and ensure the user journey is seamless.
Analytics
In order to know if your methods are successful, you must record data. Use tools like Google Analytics to analyse the overall experience and how users are behaving on your website. Data can help you see a pattern in your customers’ habits.
Essential you must understand your customers through research and predictions. User personas and journey maps can provide you with an overview of how your customers will interact with your brand and where you can improve. User experience is ultimately different for everyone. Yet the foundations remain similar. To create a smooth and fun experience that provides a spark, a positive affirmation between your brand and your users.
Maybe it’s time you check your website’s UX and look at the all-new Google Analytics experience page to consider how upgrading your UX can impact your website’s SEO and overall page rankings…
