#shopify #designtheory #ecommerce #fashion #personalisation #ux #ui
Ettinger
British luxury leather accessories
Credits
Jacob Beckett, Executive Creative Director
James Holding, Head of Ecommerce
Marta Parreño, UX / UI Designer
Ivan Kolev, Shopify Developer
The Process
Creating design theory for Ettinger involved several crucial steps. We visited the factory to understand the manufacturing process and to see the craft behind the luxury leather goods. We visualised the layouts and functionalities and iterated through feedback to refine the UI design, always ensuring we were aligned with design theory.
"Design informed by your craft and product."
Jacob Beckett, Executive Creative Director
