A Brand in Perfect Harmony
To elevate the identity of a high-end Hi-Fi specialist, we drew inspiration from the physical beauty of sound itself. By harnessing the power of frequencies and visualising them through Chladni plate patterns, we created a brand system that captures the emotional resonance of music in a truly unique way.
These organic, frequency-driven visuals provide a rich, dynamic foundation for the brand—reflecting both the precision of the technology and the artistry of the listening experience. The result is an identity that not only looks striking but deeply connects with the emotional core of high-fidelity audio.
Project Details
Engagement
BRAND / STRATEGY / UX / UI / DEV
Tech Stack
Wordpress, PHP, SCSS, jQuery, Figma
Category
Retail
Credits
Sam Thomas, Georgia Bray, Max Money-Kyrle, Ste Kennedy, Mark Turner
Awards
COMMENDED - World Brand Design Society Awards, BRONZE - Creativepool Annual 2024
A Brand That Resonates
By incorporating a Chladni plate into the concept development, we used Solfeggio frequencies to craft a brand world shaped by the visual manifestation of sound. These intricate patterns grounded the identity in both physical form and emotional resonance—bridging the gap between science and feeling.
Complemented by a minimalist type mark featuring an integrated wave monogram, the result is a flexible, modern identity that adapts effortlessly across touch points. It not only reflects the precision of the product but also creates a powerful emotional connection through the universal language of sound.
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Building emotional connections with sound
To bring this concept to life, we began by immersing ourselves in the essence of the product. Senso doesn’t just sell high-end audio—it sells emotional connection. Music has a unique ability to shift our mood, evoke memory, and stir emotion, and that insight became the foundation of our creative process.
We carried that emotional resonance into every aspect of the brand and website. At the heart of the identity is a clean, minimalist mark featuring an ‘N’—a visual nod to the frequencies that correspond with core emotional states like sadness, calmness, happiness, and anger. More than a logo, it’s a living symbol of Senso’s mission: to create powerful, personal experiences through sound.
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WHAT CLIENTS SAY
Multivitamin understood our brief and worked hard to make sure we got a brilliant result. They communicated efficiently and in an approachable way, so we could ask questions and really understand what was possible. They shared their ideas and expertise and gave us support and direction where we needed it.
Anna List Brain
Peacock Events
Multivitamin have been a pleasure to work with. A constant companion and extension of our team over the past 6 years. Their constant drive for innovation has been unwavering and we wouldn't have had the success we've had without them.
Andy Ash
Founder, The Racing Manager
Multivitamin helped me to get started, accepting the limits of my budget and taking on the challenge of delivering in a relatively short period of time. I’m pleased with the results and look forward to continuing our collaboration.
Gianmarco Pedrini
Founder, Lacing Lab
We've found working with Multivitamin over the last few months to be excellent and we hope to be working with them for many years to come.
Robert Ettinger
CEO, Ettinger
We've worked with Multivitamin for a number of years and it's been an incredible experience. Top notch strategy, design, development and communication. 100% recommended.
Frederic Kalinke
Marketing Director, SilverRail
We've never seen so much achieved in so little time, on budget.
Investor
SkyBound Innovations
Delighted with our beautiful website. Multivitamin understood the brief, and designed a solution, with great functionality, that fits with the style and theme of our brand seamlessly.
Aaron Thomas
Managing Director, Hive19
It was great working with the team at Multivitamin. They took on the timeline challenge and collaborated with us on the design of the site. We managed to turn around a great product for the Quadrant drop and a platform we can continue to build upon in the future.
Evan Downey
Quadrant
Multivitamin are truly different to every other agency I've worked with. They seek to innovate and challenge beyond the initial brief. I've found this has always helped to push the boundaries of what the end product can achieve. Their work ethos and quality of work is very high and they've always delivered beyond my expectations.
James Mackonochie
Head of Product, Acin
Multivitamin were patient and understanding and created not only an aesthetic website, but brilliant user tools which we believe are going to make a concrete contribution to increase the protection of nature and better management of protected areas.
Katy Roxburgh
Campaign for Nature
