All the Best Attractions, Right at Your Fingertips
Whether you’re a seasoned globetrotter, a curious family in search of unforgettable experiences, or a spontaneous couple chasing your next big adventure, Signpost is your perfect travel companion.
From iconic landmarks to the lesser-known hidden gems only locals whisper about, we bring it all together in one easy-to-use guide. Packed with must-see attractions, insider tips, and off-the-beaten-path spots, everything you need to explore with confidence is right there in your pocket.
Project Details
Engagement
BRAND / STRATEGY / UX / UI / APP DEV
Tech Stack
Svelte, TypeScript, WordPress, PHP, SCSS, Figma
Category
Tourism
Credits
Sam Thomas, Georgia Bray, Liam Tomlin, Dan Mitchell
Human centred at its core
Designed for the kind of explorer who loves a good trail or a scenic detour, Signpost does it all. From walking routes to cycling paths and nature escapes, the app helps you uncover even more of what makes a place special. The design is human-centered, making navigation feel natural and intuitive.
With a more tactile interface and satisfying button interactions, with a unique and thoughtfully crafted look and feel—it’s built to feel less like an app, and more like a travel buddy you can actually trust.
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Designed to Delight, Built for the Journey
The app itself is bright, colourful, and intentionally designed to feel welcoming and easy to use. Every detail, from the vibrant palette to the intuitive layouts, reflects the heart of the Signpost brand: friendly, accessible, and full of character.
The entire design system has been carefully crafted to support this, with custom iconography and hand-drawn illustrations that add a playful, human touch to every screen. These visual elements don’t just guide you, they spark curiosity, highlight local flavour, and help bring each destination to life right in the palm of your hand. It’s a design built not just for usability, but for delight—so that every tap, scroll, and swipe feels like part of the adventure.
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WHAT CLIENTS SAY
We've worked with Multivitamin for a number of years and it's been an incredible experience. Top notch strategy, design, development and communication. 100% recommended.
Frederic Kalinke
Marketing Director, SilverRail
It was great working with the team at Multivitamin. They took on the timeline challenge and collaborated with us on the design of the site. We managed to turn around a great product for the Quadrant drop and a platform we can continue to build upon in the future.
Evan Downey
Quadrant
Multivitamin have been a pleasure to work with. A constant companion and extension of our team over the past 6 years. Their constant drive for innovation has been unwavering and we wouldn't have had the success we've had without them.
Andy Ash
Founder, The Racing Manager
We've never seen so much achieved in so little time, on budget.
Investor
SkyBound Innovations
We've found working with Multivitamin over the last few months to be excellent and we hope to be working with them for many years to come.
Robert Ettinger
CEO, Ettinger
Delighted with our beautiful website. Multivitamin understood the brief, and designed a solution, with great functionality, that fits with the style and theme of our brand seamlessly.
Aaron Thomas
Managing Director, Hive19
Multivitamin understood our brief and worked hard to make sure we got a brilliant result. They communicated efficiently and in an approachable way, so we could ask questions and really understand what was possible. They shared their ideas and expertise and gave us support and direction where we needed it.
Anna List Brain
Peacock Events
Multivitamin were patient and understanding and created not only an aesthetic website, but brilliant user tools which we believe are going to make a concrete contribution to increase the protection of nature and better management of protected areas.
Katy Roxburgh
Campaign for Nature
Multivitamin helped me to get started, accepting the limits of my budget and taking on the challenge of delivering in a relatively short period of time. I’m pleased with the results and look forward to continuing our collaboration.
Gianmarco Pedrini
Founder, Lacing Lab
Multivitamin are truly different to every other agency I've worked with. They seek to innovate and challenge beyond the initial brief. I've found this has always helped to push the boundaries of what the end product can achieve. Their work ethos and quality of work is very high and they've always delivered beyond my expectations.
James Mackonochie
Head of Product, Acin
