Toca Social
A game-changing booking experience
After a full-on Conversion Rate Optimisation (CRO) overhaul, we completely reimagined the booking journey to make it smoother, quicker, and more enjoyable for users. Our mission was simple: cut the hassle, keep the essentials, and make the whole process feel effortless. In just a few clicks, users can book their session and add on extras like food or event packages, no sweat.
Development / UX / UI
Jacob Beckett, Executive Creative Director
Martin Allgood, Development
Anton Orro, Development
Marta Parreno, UX/UI Design
Tech Stack
Typescript
Next.js
Express.js
SevenRooms
Stripe
Sanity
Figma
After a full-on Conversion Rate Optimisation (CRO) overhaul, we completely reimagined the booking journey to make it smoother, quicker, and more enjoyable for users. Our mission was simple: cut the hassle, keep the essentials, and make the whole process feel effortless. In just a few clicks, users can book their session and add on extras like food or event packages, no sweat.
We designed a clean, intuitive interface that makes navigation a breeze. No clutter, no confusion—just a clear, easy path to getting what users want. Whether it’s booking a session or personalising their experience with extras, the process is now as smooth as it gets.
A key feature? The ability to customise bookings with upfront pricing and clear scheduling. This not only builds trust but also helps users feel in control, reducing any second-guessing. Less uncertainty means fewer drop-offs and a faster, more confident decision-making process.
This project didn’t just wrap up with launch; it’s turned into an ongoing collaboration. We're continuing to fine-tune and optimise the booking experience, ensuring it stays sharp, efficient, and user-friendly—just how we like it. Within the first months of launching the new system, conversions shot up. More bookings, fewer headaches for users, and a noticeable boost in customer satisfaction. It’s been a win all around.
We saw:
- 18.7%+ increase in Average Order Value
- 28.6%+ improvement in booking conversions
- 100% increase in pre-event F&B add-ons
