Scoring big with social gaming
After a full-on Conversion Rate Optimisation (CRO) overhaul, we completely reimagined the booking journey to make it smoother, quicker, and more enjoyable for users.
Our mission was simple: cut the hassle, keep the essentials, and make the whole process feel effortless. In just a few clicks, users can book their session and add on extras like food or event packages, no sweat.
Project Details
Engagement
CX / UX / UI / DEV
Tech Stack
React, Typescript, Next.js, Express.js, SevenRooms, Stripe, Sanity CMS, Figma
Category
Competitive Socialising
Credits
Jacob Beckett, Marta Parreno, Martin Allgood, Anton Orro
The Challenge
The original booking process was cluttered and confusing, making it difficult for users to navigate and complete their journey smoothly. Unclear pricing and a lack of customisation options left users feeling uncertain, leading to hesitation and drop-offs.
The challenge was to create a seamless, intuitive experience that built trust, reduced friction, and empowered users to book with confidence.
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The Ongoing Relationship
The results speak for themselves—within the first month, conversions jumped by 20%, leading to more bookings and happier users.
But the work didn’t stop at launch. This project has evolved into an ongoing collaboration, with continuous refinements to keep the booking experience sharp, efficient, and user-friend
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WHAT CLIENTS SAY
Multivitamin were patient and understanding and created not only an aesthetic website, but brilliant user tools which we believe are going to make a concrete contribution to increase the protection of nature and better management of protected areas.
Katy Roxburgh
Campaign for Nature
We've found working with Multivitamin over the last few months to be excellent and we hope to be working with them for many years to come.
Robert Ettinger
CEO, Ettinger
Multivitamin helped me to get started, accepting the limits of my budget and taking on the challenge of delivering in a relatively short period of time. I’m pleased with the results and look forward to continuing our collaboration.
Gianmarco Pedrini
Founder, Lacing Lab
It was great working with the team at Multivitamin. They took on the timeline challenge and collaborated with us on the design of the site. We managed to turn around a great product for the Quadrant drop and a platform we can continue to build upon in the future.
Evan Downey
Quadrant
We've worked with Multivitamin for a number of years and it's been an incredible experience. Top notch strategy, design, development and communication. 100% recommended.
Frederic Kalinke
Marketing Director, SilverRail
Delighted with our beautiful website. Multivitamin understood the brief, and designed a solution, with great functionality, that fits with the style and theme of our brand seamlessly.
Aaron Thomas
Managing Director, Hive19
Multivitamin understood our brief and worked hard to make sure we got a brilliant result. They communicated efficiently and in an approachable way, so we could ask questions and really understand what was possible. They shared their ideas and expertise and gave us support and direction where we needed it.
Anna List Brain
Peacock Events
Multivitamin are truly different to every other agency I've worked with. They seek to innovate and challenge beyond the initial brief. I've found this has always helped to push the boundaries of what the end product can achieve. Their work ethos and quality of work is very high and they've always delivered beyond my expectations.
James Mackonochie
Head of Product, Acin
Multivitamin have been a pleasure to work with. A constant companion and extension of our team over the past 6 years. Their constant drive for innovation has been unwavering and we wouldn't have had the success we've had without them.
Andy Ash
Founder, The Racing Manager
We've never seen so much achieved in so little time, on budget.
Investor
SkyBound Innovations
